Google – Ever Evolving Algorithm
Recently Google mentioned that RankBrain had become its third most important ranking factor when it comes to determining search query results and page ranks in those search queries.
RankBrain is machine learning or artificial intelligence system that helps Google understand the habits of it users, collects that data, and uses it to help determine search results provided in the future.
Complicated? Sure sounds like it, but I assure you it really isn’t that hard to understand.
Lets Jump in and say you Google for Best SEO Tools:
How Google RankBrain Works:
Lets say you Googled Best SEO Tools and these are your results. You jump and click the 4th one “10 Amazing & Best SEO Tools You Must Try in 2018 – SEO for Growth”. You land on the page and spend 20 minutes reading all the content. Google remembers that.
Lets then say you go back to the search results and click the first one – “The Best SEO Tools of 2018 | PCMag.com” and land on the page and you decide it looks terrible and click back. This is called bouncing, within a few seconds of landing on the page, Google Remembers once again.
All these habits, what is clicked on, how long the user stays on the page, where they go from that page, and how long it takes them, this is the data that RankBrain is devouring and using to determine search results. If enough of the “what ifs” I stated above happen, number 1 will be dethroned and number 4 will rank higher because of these actions.
So basically RankBrain is looking at:
- Click Through Rate- How many people click on your search result
- Dwell Time – How long those people are staying on your page
What Does This All Mean?
It means Google is learning to care about the user experience in more ways than just page speed and keyword density. They are beginning to look into actual user experience, user habits and defining an algorithm to determine if people are finding your content, your page and your site helpful, engaging and content rich.
Basically they are now saying, the longer you spend on that page, the more you must like the content they are providing. It makes sense. Top results in Google have a time of 3minutes 10 seconds or longer that a user spends on their pages. Honestly that is not a long time, but is longer than I will spend on a site with bad content. So find a way to make your content engaging. Find a way to draw in the audience and keep them hooked, Google will notice and Google will rank you better for it.
Cheers, until next time
SeoFreeTraffic signing off!